Mystique Paradise

By: Archita Malhotra, Founder of Mystique Paradise, A Bookstagram Handle On Instagram


“Passion is energy. Feel the power that comes from focusing on what excites you” – Oprah Winfrey

The idea of ‘Mystique Paradise’ came to our mind at a point, when we were encumbered with our CAT preparation and an Instagram page seemed to be the perfect escape.

This page was initially started by the three of friends for fun, without realizing that we were unintentionally being driven towards our passion and we would actually make something big out of it.

WHY “MYSTIQUE PARADISE”?

We named this page ‘Mystique Paradise’ because the word ‘Mystique’ was synonymous with mysterious and basically gave us the liberty of not choosing a particular genre and post the content as per our own liking.

The first post of Mystique Paradise was a ‘blue bubblegum ice-cream’ (yeah! you heard that right) and the subsequent post was also nothing more than an attempt to create a colour theme for our page. They varied from food to books to Korean dramas and we even posted a picture of Darshan Rawal just for the sake of maintain the colour theme (major regret!)

The page was started in July and was pretty much sidelined by October itself because our entrances had started. This rendered mystique inactive for quite some time.

QUARANTINE: A NEW BEGINNIG

When the lockdown started we were finally through with all our exams and finally had plenty of time on our hands to give this page another shot, this time with utmost determination.

Our comeback post was that of a book review and was received positively. It made us realize that this might be our area of interest and expertise because we always had a major inclination towards reading, craft and creativity.

ZEROED IN ON BOOKSTAGRAM

While we were still posting about a variety of stuff, our feed became a clear evidence of the fact that mystique paradise was majorly about books. By this time we also realized that majority of our followers were either people interested in books or were bookish accounts themselves, and if we wanted to retain and engage them we had to stop posting irrelevant content. And thus we permanently converted mystique into a Bookstagram account.

While this gave us a definite path to follow, it also forced us to remove our rose tinted glasses and actually face the challenges that come when you work to create a presence online.

THE GRASS IS ALWAYS GREENER ON THE OTHER SIDE

We faced many hurdles both on personal and professional front. ‘The outer front will always appear to be glossy and alluring, it is when you actually step inside that you realize that the glass was tinted on the outside’

We never thought that this page that was started between three friends could hamper our friendship and create so much of conflict, internal competition and misunderstandings. What we failed to realize was that along the way the page started to hold a different meaning for each one of us.

Simultaneously we were facing problems in understanding the instagram algorithm, generating organic followers and increasing our likes and reach at the same time.

There were times when some of our posts, that we were not that confident about, went viral while others that we loved, went crash. The follower count would shoot up one day and would come down the next. These were the times that we felt dejected and thought that we would never understand what people truly liked or wanted. We also thought of giving up on this altogether.

View this post on Instagram

#qotd Let's talk about a book that you absolutely love and bought because of bookstagram?💛📚 "If he was the sweet, terrifying darkness, I was the glittering light that only his shadows could make clear💫" ☆EXTRA INFO☆ (Rhysand is my new fictional crush and he's definitely here to stay🔥♥️….and if Velaris actually exists, I would love to relocate 😍🙈) I finished this book some days back but I was not ready to write a review because I couldn't bid it a farewell just yet♥️…..this was not just a series for me rather it was an emotion and I am saddened by the thought that I'll get no more of 'Feysand'😭💔 Coming to the review, this was an absolute delight to read. The story starts with Feyre back to the spring court and hell bent on vengeance. To my utter surprise this part was not at all stretched, rather it was crisp and to the point, just like Feyre's plan😍 This is one book that has shown the female lead to be a powerhouse in herself with no need for a knight in shining armour and I loved that, it was like a breath of fresh air after reading about so many meek female leads. The story also introduces the other High Lords, their partners and their kingdoms. The story is fast paced and keeps you on the edge throughout. Every character is significant and gets their due mention. There are a lot of plot twists that'll keep you second guessing. There are certain moments in the book that can make you emotional, cry or feel overwhelmed but that is just the magic of the writing. I totally had a hangover after reading this and the only delight was that I still had 'A Court of Frost and Starlight'❄🌟 To anyone who hasn't read this series or is skeptical about picking this up, take my word and read this, you will definitely not regret this one💕 . . . . . . . #shelfie #bookstagrammademedoit #acourtoffrostandstarlight#mybookfeatures #bookstagram #bookstagramchallenge #bookstagrammer #bookaholic #bookishallure #bibliophile #bookphotography #yalit #yafiction #yabookstagrammer #readathon #cozyvibes #booknerd #igreads #bookaesthetic #crescentcityca #sorceryofthorns #acourtofthornsandroses #acourtofmistandfury #acotar #acourtofwingsandruin #fae #pridemonth #pride

A post shared by 💕 (@mystique.paradise) on

GEARED UP FOR THE ROLLER COASTER AHEAD

My father once told me that, “When you plan to do something in life, destiny will always create hurdles. You would cross one and another one would pop up. But remember that these are just the testing times. So stay positive, pull up your socks and finish what you started.”

And in the end, that’s what we did. We solved our personal differences, improved our content, interacted with people on Bookstagram and made a lot of connections.


Also Read: 8 Life Lessons Inspired From Plants


Today we have about 1800 followers and a pretty decent recognition. We have a lot of bookish friends and the journey ahead would hopefully be amazing.

The purpose of sharing our story with you all was to tell you that our Bookstagram page gave us outlet for our talent and creativity. It allowed us to do what we love and even get appreciated for that. We are not pursuing this professionally but as a passion and nothing could have made us happier.

View this post on Instagram

#qotd Do you like to read more than one book at a time??🙈📚 ♡ #aotd For me, one book at a time. I get so engrossed with the story and characters that I cant even think about picking up another book before ending the current one💛 ♡ There comes a time in every relationship where you become each others counterparts. Each of your plans, doings, happiness and sorrows becomes connected to your partner and there is no turning back from this point. Life would seem meaningless if this monotony is broken. And this is exactly what Lydia is about to face….. ♡ The Two Lives of Lydia Bird is not a delightful read but surely satisfying one. The story starts when Lydia had just lost Freddie, her fiance, to an accident and her own life has come to a halt because of it. She doesn't know how to go about her mundane routine without Freddie and his absence feels excruciating…. ♡ Things change when Lydia stumbles upon a way to get her old life back but the cost might not be that tempting altogether…. ♡ The initial grief experienced by Lydia is depicted really strongly. There are certain moments that would leave you feeling totally connected to Lydia and thus in tears. The writing is brilliant as you can feel whatever your character is going through throughout the story…. ♡ The story is not only restricted to the grief that comes with losing a loved one. It is also about picking up the remaining peices of your own life and moving forward. To try and find yourself again♥️ ♡ Even though I cried a lot at certain moments and had a heavy heart throughout the read, there was something addictive about this book. How Lydia has been shown as taking small steps towards her new life is commendable🍁 ♡ I loved this book a lot, infact it is one of my new favourites. You can definitely pick this one up without a doubt💕 . . . . . #mybookstaengagement #josiesilver #thetwolivesoflydiabird #bookstagram #bookstagramchallenge #bookstagrammer #bookaholic #bookishallure #cozyvibes #igreads #thebookenddiner #thebookenddinerreviews #bookreviews #newbook #ilovebooks #bookcommunity #bookaesthetic #romancegenre #bookish #bookbabe #bookphotography #bookblog #bookstafriendz #instagood

A post shared by 💕 (@mystique.paradise) on

In life, it is always important to find the pieces that define you, pieces that give you comfort that excite you and provide you sanity in the same breath, because it is these pieces that give meaning and contentedness to your life.


Sources: Writer’s Own Experience, @mystique.paradise


Other Recommendations:

Connect With Us On